A New Chapter: Support, Shifts & Something Exciting
I’ve Started—Now I Need Your Support to Finish
First, thank you for your prayers and check-ins for Papa Craig. He’s doing well—and yesterday his birthday! 🎉
Now for some updates—this is a vulnerable share for me. For 9 years, my mission has been to design spaces that inspire and help people celebrate life. Many of you have trusted me with your homes, events, or businesses, and that trust has been one of the greatest honors of my life.
Earlier this year, I began studying in London to deepen my practice and expand how I can serve. It’s been transformative—but also financially challenging. Tuition remains a hurdle, and while it’s not easy to ask, I need help to finish. If you feel called, I’ve started a fund where you can support me in crossing the finish line.
At the same time, I’ve realized it’s also time to pivot the company. Running as if I still had a team of five isn’t sustainable now that I’m back solo and realize it. Growing to that scale was rewarding, but moving forward, I need a model that’s more intimate, authentic, and manageable for a party of one.
That’s why I’m launching a Substack newsletter. Unlike traditional socials, it’s a refreshing space where I can share directly with you. As a subscriber, you’ll receive:
✨ Virtual Design Hours — where your “what do you think of this?” texts actually belong.
✨ Behind-the-scenes design tricks — luxe looks made simple (yes, even IKEA-level hacks).
✨ Reflections on design + well-being — because your home should support how you live, not just how it looks and at the end of the day we are all human.
✨ First access to upcoming virtual events and new offerings.
This isn’t just about me—it’s about building a community of people who believe in the power of design to bring more ease, joy, and connection into everyday life.
Thank you for being part of my journey, for your trust, and for any way you choose to support me—whether that’s through the fund, subscribing, or simply sending encouragement. It all matters deeply.
With love and gratitude,
Lauren Ashley
